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The premise of the documentary is to record the impact of eating nothing but McDonald's for an entire month. And the filmmaker checks in with a slew of doctors on a regular basis, all who monitor the demise of his health while on the massive Mac-attack.
I just thought that he thought he was so cool. And I don't know what he proved. Yeah, he made the point that the food is very unhealthy; and yeah, he made the point that the corporations only care about the bottom line, not the well-being of their consumers. I suppose this supports regulation of the food industry, which I'm somewhat ambivalent about. Regardless of where you stand on regulation, though, I don't think he needed to resort to these "heroics" to make his argument. The same information could just as forcefully, if not more forcefully, be conveyed in a op-ed piece.
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